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Mood Board - Explorer

Mountain Bike Display Area

Road Bike Display Area

Jeep Wrap

Store Road Jersey

Store Mountain Jersey

Business Card, front and back

Wordmark and Logo
ELEVATION CYCLES
retail experience
branding
visual direction
color palette
vehicle graphics
apparel graphics
A Colorado bike shop owner was looking to create a cult following around his shops. Inspired by the first great explorers, Elevation Cycles' visuals pulled from raw, natural materials - leathers, distressed woods - and the idea of the bike as a tool for exploration in the great outdoors.
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