Mood Board - Explorer
Mood Board - Explorer
Mountain Bike Display Area
Mountain Bike Display Area
Road Bike Display Area
Road Bike Display Area
Jeep Wrap
Jeep Wrap
Store Road Jersey
Store Road Jersey
Store Mountain Jersey
Store Mountain Jersey
Business Card, front and back
Business Card, front and back
Wordmark and Logo
Wordmark and Logo

 ELEVATION CYCLES   

retail experience
branding
visual direction
color palette
vehicle graphics
apparel graphics

A Colorado bike shop owner was looking to create a cult following around his shops. Inspired by the first great explorers, Elevation Cycles' visuals pulled from raw, natural materials - leathers, distressed woods - and the idea of the bike as a tool for exploration in the great outdoors.