Cash Wrap Mock Up
Cash Wrap Mock Up

A flat-screen TV behind the cash-wrap is camouflaged by retro-cool artwork. Stools are clustered by the edge, encouraging shoppers to linger. Vintage glass cases elevate small accessories and tame visual clutter.

Helmets, Shoes, & Apparel
Helmets, Shoes, & Apparel

A free-standing wardrobe visually separates the main entrance area from the apparel & accessories, making the latter feel more intimate and welcoming.

Shop Entrance View
Shop Entrance View

Floor to ceiling shelving units utilize vertical space, while modular feature-bike displays create a focus point to draw shoppers into the store.

Front Entrance
Front Entrance

"You can't buy happiness, but you can buy a bicycle, and that's pretty close" says the window as you enter. Because a sense of humor never hurts.

Cash Wrap - view into service area
Cash Wrap - view into service area

We wanted the bike service area to feel like a vintage hardware store, where extra parts and little necessities that are difficult to display could be corralled in a fun and visually pleasing way.

Cash Wrap (In Progress)
Cash Wrap (In Progress)

The modular feature area in front of the cash wrap can be enlarged and re-configured as the retail focus changes.

Stationery Set
Stationery Set

A ghosted logo adorns the business envelope, letterhead, and business card.

Logo and Wordmark
Logo and Wordmark

The owner wanted a logo inspired by the rugged west, so we took to cattle branding irons and riding spurs.

 CASH WRAP  

APPAREL AREA 

FOCUS AREA 

 LEANING H BIKE   

branding
visual identity
retail experience
materials and finishes
furniture & fixture selection
feature displays
exterior signage

A new bicycle retailer in Washington state wanted to create a boutique shopping experience. Drawing inspiration from the surrounding landscape and wild-west cowboy culture, we took a rustic-modern approach with a dash of humor. Natural materials, and wild-west cowboy culture, we created a brand and retail experience that was both welcoming and tongue-in-cheek.