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 CASH WRAP  

APPAREL AREA 

FOCUS AREA 

 LEANING H BIKE   

branding
visual identity
retail experience
materials and finishes
furniture & fixture selection
feature displays
exterior signage

A new bicycle retailer in Washington state wanted to create a boutique shopping experience. Drawing inspiration from the surrounding landscape and wild-west cowboy culture, we took a rustic-modern approach with a dash of humor. Natural materials, and wild-west cowboy culture, we created a brand and retail experience that was both welcoming and tongue-in-cheek. 

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