THEFRESHMAKER
A flat-screen TV behind the cash-wrap is camouflaged by retro-cool artwork. Stools are clustered by the edge, encouraging shoppers to linger. Vintage glass cases elevate small accessories and tame visual clutter.
A free-standing wardrobe visually separates the main entrance area from the apparel & accessories, making the latter feel more intimate and welcoming.
Floor to ceiling shelving units utilize vertical space, while modular feature-bike displays create a focus point to draw shoppers into the store.
"You can't buy happiness, but you can buy a bicycle, and that's pretty close" says the window as you enter. Because a sense of humor never hurts.
We wanted the bike service area to feel like a vintage hardware store, where extra parts and little necessities that are difficult to display could be corralled in a fun and visually pleasing way.
The modular feature area in front of the cash wrap can be enlarged and re-configured as the retail focus changes.
A ghosted logo adorns the business envelope, letterhead, and business card.
The owner wanted a logo inspired by the rugged west, so we took to cattle branding irons and riding spurs.
CASH WRAP
APPAREL AREA
FOCUS AREA
LEANING H BIKE
branding
visual identity
retail experience
materials and finishes
furniture & fixture selection
feature displays
exterior signage
A new bicycle retailer in Washington state wanted to create a boutique shopping experience. Drawing inspiration from the surrounding landscape and wild-west cowboy culture, we took a rustic-modern approach with a dash of humor. Natural materials, and wild-west cowboy culture, we created a brand and retail experience that was both welcoming and tongue-in-cheek.