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 CASH WRAP  

APPAREL AREA 

FOCUS AREA 

 LEANING H BIKE   

branding
visual identity
retail experience
materials and finishes
furniture & fixture selection
feature displays
exterior signage
‚Äč

A new bicycle retailer in Washington state wanted to create a boutique shopping experience. Drawing inspiration from the surrounding landscape and wild-west cowboy culture, we took a rustic-modern approach with a dash of humor. Natural materials, and wild-west cowboy culture, we created a brand and retail experience that was both welcoming and tongue-in-cheek. 

Cash Wrap - view into service area

We wanted the bike service area to feel like a vintage hardware store, where extra parts and little necessities that are difficult to display could be corralled in a fun and visually pleasing way.