THEFRESHMAKER

Sprawling vines, tiny insects, ferns, and a variety of moss invoked cushy bike rides through a lush forest.

Carrying the moss theme throughout the show, this feature wall visually demonstrated that this collection of road bikes had a different color scheme on each side.

Working with the in-house photographer, I created subtle videos in specific color schemes to capture the environment the bike would be ridden in and its corresponding color story.

A series of lanterns incorporating motifs from the bike graphics add a warm glow to the center of the pod while highlighting that season's direction.