Moss Wall Installation
Moss Wall Installation

Sprawling vines, tiny insects, ferns, and a variety of moss invoked cushy bike rides through a lush forest.

Double Feature Wall
Double Feature Wall

Carrying the moss theme throughout the show, this feature wall visually demonstrated that this collection of road bikes had a different color scheme on each side.

Video Display
Video Display

Working with the in-house photographer, I created subtle videos in specific color schemes to capture the environment the bike would be ridden in and its corresponding color story.

Lexa Lanterns
Lexa Lanterns

A series of lanterns incorporating motifs from the bike graphics add a warm glow to the center of the pod while highlighting that season's direction.

Show Floor Entrance
Show Floor Entrance
Lexa Arrows
Lexa Arrows
Zebra Wall
Zebra Wall
Apartment Vignette
Apartment Vignette
String Art
String Art

 TREKWORLD 

Tradeshow Booths
aesthetic direction
environmental design
installation
floor plan & layout 
styling

An annual product celebration for retailers, TrekWorld is a multi-day Trek Bicycles event. For 6 years I passionately crafted "living" walls, hundreds of hand-cut bird silhouettes, and immersive experiences that visually tied back to the product.